Since launching in 1997, the Air Max Plus has been a consistent part of Nike’s Air Max lineup. Over the last two years, fans of the Tuned Air-laden model have been blessed with retros of OG colorways, like the Sunset, Voltage Purple, and Hyper Blue, with the latter also joining a new variant to the Air Max Plus family in 2025. Alongside the Sunset colorway, the Air Max Plus Golf will launch in the Hyper Blue colorway.
On its base, the sneaker retains its mesh base, with a blue gradient color scheme that transitions from a light blue near the toe and tongue down to a darker blue near the edge and heel. Wavy, black TPU overlays inspired by the palm trees designer Sean McDowell saw on his vacation in Florida are placed across the upper to help with durability, matching the black lace set, sockliner, and the top of the tongue tag. Like the OG Hyper Blue variant of the Air Max Plus, this pair retains its yellow pops along the Nike Air logo on the tongue, the midfoot Swoosh, and the Tuned Air logo on the insole and heel.

The midsole is slightly different from the standard Air Max Plus. Instead of the traditional tooling, the Air units near the forefoot, which are yellow on this pair, resemble those found on the Air Max Plus Ultra. However, the same white foam midsole and blue TPU shank remain. Finishing the sneaker is the black rubber outsole with a spikeless, course-ready traction pattern engineered for the greens.
The Nike Air Max Plus Golf Hyper Blue will release on January 24, 2025, through Nike and select Nike Golf retailers online and in-store. Available in men’s sizing, the retail price is $185. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Nike

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com