New Balance and Boston-based retailer Concepts have a storied history of collaborations, producing some of the most memorable sneaker designs over the past decade. Known for their innovative takes on classic silhouettes, the two brands have slowed their collaborative efforts recently. However, they made headlines last year with the retro release of the 998 Made in USA C-Note and a project on the 992 in 2021. This year, Concepts and New Balance are set to reignite their partnership with a fresh take on the 1906U.
The Concepts x New Balance 1906U Hours and Days draws inspiration from the duo's 2012 New Balance 999 collaboration, aptly named SEAL (Sea, Air, and Land). This new iteration features a dynamic design that incorporates a variety of hues and materials representing these elements. Ocean blue suede panels dominate the midfoot, while earthy tans and creams cover the overlays, adding depth and texture to the upper.
A closer look reveals that the sneaker's lateral side showcases a different color scheme with primarily brown hues, showcasing a mismatched theme. The base layer consists of white mesh, providing breathability and contrast. Like the OG, we see an elevation map pattern placed on the insole. Completing the design is a cream, green, and blue midsole paired with a striking blue outsole, ensuring comfort and style.
For the campaign, Concepts compares the perspectives of an older and younger generation who find common ground. Robert Raven Kraft has been running eight miles on Miami Beach every single day for the last 49 years since January 1, 1975. So far, he has totaled over 160,000 miles. Contrasting this, Tashawn Richards from New York has been running since he was 11, and uses running not only as a means to exercise but to practice clarity, mindfulness, and collective wellness. This bridging the gap between old and new generations is played out on the sneaker with the design coming from the New Balance 999 SEAL from 2012.
The Concepts x New Balance 1906U Hours and Days will release on August 2, 2024, exclusively via Concepts online and in-store. VIPs will have access to the pair on July 31, 2024. Available in unisex sizing, the retail price is set at $175. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Concepts x New Balance 1906U Hours and Days
Images via Concepts
Image via Deon Point
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
