Y2K styles have begun to reemerge as the cyclical fashion trends landed us back in 2000. This trend includes apparel and sneakers, with the latter being a focal point for brands like Nike. Delving back into the vault, Nike reintroduced the Nike Shox as the once-premier cushioning technology had been dormant for a few years outside of some one-off collaborations with Martine Rose.
Kendrick Lamar wearing a pair of Nike Shox R4s during his The Pop Out: Ken and Friends concert in Los Angeles, which itself was a pivotal cultural moment in hip-hop amidst his high-profile rap beef with Drake, not only cemented the performance as iconic but also reignited interest in the Shox line, sparking conversations among sneakerheads online and worldwide about the retro line. The previous generation had Vince Carter to thank for the sneaker line becoming popular on and off the basketball court, but with many of the new-gen not having memories of Carter’s dominance on the court, Kendrick wearing the pair during his performance and in the promotion of his latest album, GNX, clearly has helped another generation of sneakerheads rediscover the line.
On nike.com, The Swoosh has nearly twenty different styles of Nike Shox sneakers available to purchase, both on the Shox R4 and Shox TL models. We’ve listed every pair of Nike Shox that can be bought on nike.com right now below. However, as Nike has noticed the reignited interest in Shox-laden silhouettes, expect even more pairs to hit shelves throughout the new year.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
