One of the most prominent players in the sneaker resell space, StockX, has been inescapable if you’ve taken part in sneaker culture in the last five-plus years. In a first for the company, StockX will now be fulfilling orders for a third-party platform, that being on walmart.com.
Initially reported on by Bloomberg and announced by one of StockX’s co-founders, Greg Schwartz, the partnership will see “hundreds of pre-verified StockX listings” on Walmart’s website beginning September 10. As time goes on, more and more sneakers should become available on the website, with Michael Mosser, VP and category lead at Walmart Marketplace, stating that the partnership could expand to tens of thousands of products. Neither brand has not disclosed details behind the finances of the deal
StockX itself has had a shaky last few years, with the company continuing to push back its IPO, dealing with Nike lawsuits, and having multiple PR scares, such as the large data breach, layoffs, and an overhaul of its C-suite. On top of this, the sneaker resale market has cooled down from the explosive and exponential growth it saw throughout the early 2020s. Today, prices on sneakers on the aftermarket have plummeted, and it’s much easier to access releases. On top of this, trends have shifted with companies like Asics and New Balance having more demand on StockX than Nike and Jordan Brand.
Whether this move helps stabilize StockX amid its recent turbulence remains to be seen. Still, one thing is sure: it brings the sneaker resale market to an even broader audience, redefining how we buy and sell sneakers.
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
