When New Balance entered the 2020s, we were all unaware of how much cultural currency they would hold halfway through the decade. The brand traditionally catered to non-sneakerheads, even though they’ve been in the collaborative space for decades. However, as trends shifted, so too did the masses towards the Boston-based footwear label. NB isn’t sitting idle, as they’ve identified trends and provided silhouettes that perfectly tap into the zeitgeist. With women’s fashion entering a low-profile and thin-sole era, New Balance has the perfect answer with the 204L silhouette.
Over the last few months, early images and leaks about the 204L have hit the net, but New Balance has officially unveiled the sneaker alongside the reveal of its latest brand ambassador, Latin pop star RosalÃa. Outside of this official unveiling of two GR colorways, Ronnie Fieg previewed an upcoming Kith collaboration on the model, and LA-based streetwear brand Basketcase received a friends-and-family version of the model for Paris Fashion Week 2025.
