How to Get the adidas Ultraboost 1.0 OG on Sale
PublishedQuick Facts
- The adidas Ultraboost 1.0 OG returned for it's 10th Anniversary
- It's on sale via adidas for $144 with code SCORE
adidas Ultraboost 1.0 OG Core Black
Use Code SCORE
In a rare move, adidas has put the legendary adidas Ultraboost 1.0 OG on sale. The iconic silhouette, which celebrated its 10th Anniversary with a triumphant return in February 2025, can now be purchased for just $144 (down from its original $180 price tag) using the code "SCORE" on adidas.com.
A Decade of Dominance
When adidas first unveiled the Ultraboost in 2015, it represented a revolutionary moment in performance footwear. The original black and purple colorway—affectionately known as the "OG"—instantly became a grail for collectors and casual wearers alike. The shoe delivered unparalleled style and performance, featuring a distinctive black Primeknit upper with subtle purple accents and the now-iconic Boost midsole technology.
The Anniversary Return
For years, fans clamored for a proper retro of the original colorway. While adidas released countless iterations of the Ultraboost, the OG 1.0 has always been the most sought-after. February's drop featured meticulous attention to detail, staying true to the original design that captured sneakerheads' hearts a decade ago.
The 2025 version maintains all the elements that made the original special. The distinctive Primeknit pattern, the supportive cage overlay, the purple heel counter, and, of course, the responsive Boost cushioning revolutionized the running shoe market.
How to Secure Your Pair
If you want to add this piece of sneaker history to your collection, head to adidas.com while sizes remain in stock. Remember to use the code "SCORE" at checkout for 20% off, bringing the sneaker's total to $144 from the standard $180 retail price. You can also get free shipping if you're signed into your adidas adiClub account. Don't have one? Create an adidas adiClub account today!
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adidas Ultraboost 1.0 OG
adidas Ultraboost 1.0 OG Core Black
Use Code SCORE
Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
