Golden Goose Sneakers

Golden Goose was established in 2000 in Venice, Italy, by young creative duo Alessandro Gallo and Francesca Rinaldo. The brand started as a small, independent venture, driven by the founders' passion for art, design, and handcrafted quality.

The brand's breakthrough came with the introduction of their now-iconic distressed sneakers in 2007. These shoes challenged the conventional notion of luxury footwear by combining high-quality materials and craftsmanship with a deliberately worn-in, vintage look. This unique approach quickly set Golden Goose apart in the luxury fashion market.

The Golden Goose Superstar, launched in 2007, has become the brand's most recognizable and bestselling model. Each pair is handmade in Italy, featuring the brand's signature star on the side and a distinctive distressed finish. The Superstar's popularity has led to numerous variations and limited editions over the years.

In 2013, Golden Goose expanded beyond sneakers to include ready-to-wear clothing and accessories, maintaining its fusion of vintage aesthetics with contemporary design across all product lines.

The brand's commitment to craftsmanship is evident in its production process. Each Golden Goose sneaker undergoes a meticulous 16-step process, including hand-distressing, to achieve its unique look. This artisanal approach contributes to the shoes' high price point and exclusivity.

Golden Goose has faced some controversy over its distressed aesthetic, with critics arguing that the worn-out look glamorizes poverty. However, the brand maintains that its designs celebrate the "perfectness of imperfection" and the unique character that comes with wear.

In 2020, Golden Goose was acquired by Permira, a global investment firm, in a deal that valued the company at €1.28 billion. This acquisition has supported the brand's global expansion plans, particularly in the Asian market.

Despite its growth, Golden Goose remains committed to its Italian roots. The company continues to produce its sneakers in the Veneto region of Italy, supporting local craftsmanship and maintaining strict quality control.

Golden Goose has collaborated with various artists and brands over the years, creating limited edition collections that often become highly sought after by collectors. These collaborations have helped to reinforce the brand's connection to art and creativity.

Today, Golden Goose operates over 100 stores worldwide and has a strong presence in luxury department stores and high-end boutiques. The brand continues to expand its product range while staying true to its core aesthetic of casual luxury with a vintage twist.