New Balance 990v4 Shoes
In 2016, New Balance refreshed their 990 line by releasing Scot Hull’s 990v4 model. New Balance watched the “dad shoe” become a trend in pop culture and capitalized on updating the 990v3, which had just been released four years earlier. Outside of being promoted as the ultimate “dad shoe”, Hull’s 990v4 received a redesigned outsole, tongue, and ventilation system. Browse New Balance 990v4 staples here.
First introduced in 2016, the New Balance 990v4 represents the fourth iteration of the iconic 990 series, a staple within the New Balance brand for comfort and casual style. Known for its subtle design and high-quality craftsmanship, the 990v4 has made a significant impact on the sneaker market.
Available in a variety of understated colorways like Grey, Navy, and Black, the 990v4 offers a look that is effortlessly versatile. This model features a balanced blend of cushioning and stability, using ENCAP midsole technology and a tough, durable outsole.
The New Balance 990v4 has enjoyed a variety of collaborations over the years, including with renowned streetwear brands such as Engineered Garments and Stüssy. These partnerships have introduced unique and exciting spins on the classic design.
Originally retailing at $165, the New Balance 990v4 is currently priced at $175 for men and women. Discover the New Balance 990v4 collection on Sole Retriever today!
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