Air Jordan Release Dates

Jordan Brand, established in 1997 as a Nike subdivision, originated from basketball legend Michael Jordan's vision to expand his personal brand beyond his athletic career. Initially launching with the iconic Air Jordan 13 and innovative "Team Jordans" silhouettes, the brand quickly positioned itself as a premium sportswear label with deep basketball roots.

The brand's strategic growth began by signing elite NBA talent including Ray Allen, Vin Baker, Derek Anderson, Eddie Jones, and Michael Finley. Jordan Brand demonstrated remarkable foresight by diversifying beyond basketball, recruiting standout athletes like baseball star Derek Jeter and football phenomenon Randy Moss, while simultaneously establishing partnerships with collegiate athletic programs including St. John's, Cincinnati, and North Carolina A&T.

The Air Jordan legacy traces back to 1984 with the revolutionary Air Jordan 1, though models 1 through 12 were released under Nike's umbrella before Jordan Brand's establishment. Following Michael Jordan's second retirement in 1999, the brand introduced its retro strategy, beginning with the Air Jordan 4. This approach has proven extraordinarily successful, with Air Jordans 1 through 23 all receiving retro releases, though models 15-22 have seen limited re-releases primarily during the 2008 Air Jordan Collezione "Countdown" Pack series.

Despite Michael Jordan's final professional retirement in 2003, his cultural impact continues to expand exponentially. Today, Jordan Brand stands as a multi-billion dollar global powerhouse with consistent year-over-year growth. Jordan's unparalleled legacy as basketball's greatest player remains permanently intertwined with his revolutionary signature sneaker line, which has transcended sports to become a defining element of worldwide fashion and culture. Find all the latest Air Jordan release dates and launches here!